Case Studies/Success Stories

To demonstrate the business uses and benefits of their technology and products, Edify commissioned me to do these two case studies. I've also done a number of sales sheets for them—and even served as the ghostwriter for the company's CEO on a book chapter.

After all the years Ampro has been in business, they have a lot of satisfied customers. So we started a series of success stories to highlight them. Here's one we did with Anritsu.

Working with the Internet Commerce and Marketing group at Cisco Systems, I did personal and phone interviews with people in all the businesses in the story. From this input, I developed structure and content that effectively demonstrated the business potential of online business models—even in a business as small as this one! Cisco also used this story as the basis for a press release and magazine article.