Print Collateral

Though Borland software has long been used to develop mission-critical programs across the Federal government, 2003 marked the first year the company had a distinct Federal team tasked with targeting government agencies. Developed with De Carolis Design & Marketing, this piece not only reflects their new positioning in that marketplace, but the new corporate look and feel.

Ampro has been a leader in single-board computing for years. They called on Three Marketeers and me to do this four-page brochure to launch their newest line of products and technologies.

For this project, I worked with the design staff at Metier Marketing. Their startup client, MartSoft, had a show date looming and wanted a piece that presented their product and company in the best possible light. The good news: Several prospects at the show told MartSoft that they had considered them too small to be a viable vendor in the past, but that their professional presentation prompted a second look.

Halleck Communications brought me in on the launch of the new Agilent Photonic Switching Platform because of my extensive knowledge of the networking market. In addition to this brochure, I wrote two product datasheets, web text, and an industry trade article that was also used as a whitepaper. The launch was an unqualified success, with Agilent stock prices soaring 40% the next day on news of the product release.

Pearson Branded has long been a favored marketing vendor for HP, and I've been one of Pearson's freelance writers for quite a number of years as well. Together, we've helped HP launch products, support sales, and provide a wealth of marketing resources in print and online. This is one of our latest efforts, directed at the network service provider audience.